Outsourcing–The Answer To Small Business Owner Burnout

As a small business owner you are involved in all aspects of your business from bookkeeping and marketing to customer service. At some point you realize that it is no longer possible to do it all and still grow your business. How do you know when it’s time to stop trying to do it all yourself? How do you determine what work to outsource and what to continue to do yourself? What if you’re concerned about the financial investment?

First, have a look at the following checklist to determine if outsourcing is what you need now.

You know it’s time to outsource when:

• You’re burned out from working too many hours a day and too many days a week
• You feel like you can’t take time away from your business and you don’t (and friends and family are noticing this too)
• You are spending less time on your core revenue generating and business building tasks and it’s costing you money
• Key administrative functions that keep your business running are not getting completed

If this sounds like you then it’s time to hire someone. But first it’s important to get clear about what you need help with. Here are some general guidelines.

Do outsource:

• The work that supports and builds ongoing relationships with your clients
• The back end work that contributes to the growth of your business, generates profits and passive streams of income

Some examples of these tasks are:

• Newsletter creation i.e. the formatting, set up and distribution; you supply the content
• Setting up and managing your shopping cart i.e. putting ‘buy’ buttons on your web site
• Creating/Managing your website
• Posting to your blog
• Handling customer support
• Article submissions
• Graphic design

As the business owner, you should continue to:

• Do the things that will help grow your business and the things you enjoy
• Speak with potential clients, attend networking events
• Plan and create your next product or service

How do you know if outsourcing makes financial sense?

You can determine what your hourly rate would be by dividing your monthly profits by the number of hours worked and compare that to the rate that you would be paying to outsource. Remember that it may take you twice as long as a Virtual Assistant to complete some of the tasks that you want to outsource.

What do I do next?

Now that you know what your needs are you can start looking for a reputable Virtual Assistant. Someone who will become a partner in your success and someone you will work with long term for a mutually beneficial working relationship. You may want to check with fellow business owners you know and respect for referrals. Do any clients or colleagues know of someone who might be able to help? You can also find assistants through VA associations, forums and social media sites.

You need to be willing to let go of the control and give them your trust. After the initial learning curve your assistant will know your business well enough to work proactively with little or no direction from you. When you outsource and stop trying to do it all yourself, you’ll have the potential to become more productive, offer more services, increase revenue and grow your business to become more profitable.

How To Beat The February Blues

If you live in a climate with long, cold winters, then you know all about the February Blues or ‘Blahs’. It’s the time of year when we’ve had enough of hibernating inside away from the cold and often dreary outdoors, short days and lack of sunshine. As solopreneurs we spend a lot of time on our own as it is and we still have a ways to go before spring arrives.

Here are some things you can do to combat the blues:

• If a tropical trip away this season isn’t in the budget, how about a weekend retreat at a local B & B? Or book your summer holidays now. Grab your calendar and block off a week long getaway. It’s not too early to book. In fact now is a good time to get your preferred week booked before others grab your spot. It helps to have something to look forward to. And as a small business owner, it’s a good idea to plan vacation time well in advance and arrange for backup if needed.
• Sign up for a fitness class. The new schedules are all out for the upcoming programs. Whether you practice yoga or prefer a cardio workout, physical activity is a proven way to lift your mood. If it’s good for your mind, it’s good for your business. I’m a big fan of yoga. It’s all about slowing down, calming the mind and body, and restoring balance. With a clear mind you’re more focused to carry out your plans.
• Rather than hibernating this winter, experience some of what the season has to offer. February is the month of winter festivals and every weekend seems to be full of activities.
• Start your office spring cleaning early. Take a few minutes at the start of every day to go thru one drawer, one shelf or several file folders. If you’re consistent, you’ll have a fresh desk just in time for spring. Potted tulips and hyacinth are starting to appear in the stores. A pot on your organized desk is sure to inspire some creativity.
• Learn something new. The spring course books are teeming with special interest and business courses. If you have always wanted to try out a new hobby or learn a new skill to expand your business offerings, now is a good time before the good weather arrives. Classes get you out amongst others with similar interests and as a side benefit, offers up new networking opportunities.

Make the most of the tail end of winter. It is a prime time to take the initiative and do things you otherwise don’t get an opportunity to do! When spring has sprung you’ll be ready to enjoy it.

3 Reasons Why You Need Home Office Time

Designated home office and business development time are essential for the small business owner. This is the time you can concentrate on your business – plan for the week ahead, learn new skills or software and in effect allow you to serve your clients better and run your business more efficiently and profitably.

If you’re feeling stuck in your business then this may just be the solution to help you build or expand your business and prosper.

Try blocking out a half-an-hour a day, consistently, and focus that time only on home office and business development tasks. If you work better with larger chunks of time, then dedicate one afternoon a week to this purpose instead. Or if you can, do both!

Can’t afford the time? You can’t afford not to. We spend most of our time serving clients and often forget that our business needs us too in order to thrive and grow.

Here are 3 reasons why you need this time and suggestions of things you can do in the allotted time to achieve the benefits:

1. Accomplish more. To enable you to run your business more efficiently, plan for the week ahead. Clear your head of your tasks by putting them all down on paper where you can examine them. Create a daily schedule by marking off blocks of time in your day planner or create your own calendar and customize as you go. Tasks always take longer than expected so plan for this. When you have a realistic plan to follow for your day you can focus on the task at hand without being distracted. Remember to schedule in your home office and business development time! Cross things off your list as you go.

2. Enjoy less chaos. Gradually go through your piles of papers and either recycle/shred, file or take action as necessary. Maintain your business expenses on a daily or weekly basis. Whether you use a simple excel spreadsheet or keep track of your records with accounting software, there will be fewer headaches for you and/or your accountant at tax time if your records are well documented. Take inventory and order any office supplies you are low on. Toss out pens that don’t work and sharpen pencils. When things flow in your office, so does your business.

3. Serve your clients better and attract new business. Learn a new skill that will enhance your offerings. By being proactive and optimizing the use of technology you are providing more value to your clients. Utilize new software that will make things easier for you in your business too. Technology is constantly changing and it will keep you up to speed with your competition. There are many web-based training courses that you can attend from the comfort of your home.

This is pretty basic stuff but if you begin doing this in your business, it’s a good start. Often we need to get back on track in order to move ahead. Try it and let me know how it works for you!