3 Simple Ways to Consistently Grow Your Business

Business owners can get stuck in the area of Revenue Generating activities. This initially seems like a good thing, however, it’s important to devote time to other aspects of running a business to enable you and your business to grow and prosper and the cycle of Revenue Generating activities to continue. Business Development is one of those areas.

Here is a guide to help you know where to focus your attention during the time you make for Business Development. I have broken it down into 3 main areas with a definition, suggested activities and time frame for each:

1) Marketing – selling of products or services: the business activity of presenting products or services in such a way as to make them desirable*

Suggested activities: Spend time working on your website and marketing materials. They are your ’store front’ so to speak and a reflection of you and your business. Check that all your information is current including contact details and upcoming events. Ensure website links work. Keep content fresh and regularly post new articles to your blog. Ensure your business cards and logo match your website. They may be in need of a fresh new look. Have an email marketing plan in place or send out a newsletter on a regular basis. These materials leave a lasting impression about your company.

Time Frame: Marketing activities can either be scheduled in amongst Revenue Generating tasks throughout the week (for example, 1 hour twice per week). Or you may prefer to include these in a day entirely devoted to Business Development.

2) Networking – practice of gathering of contacts: the process or practice of building up or maintaining informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities*

Suggested activities: Network regularly in person, via Social Media and Forums. Build relationships with fellow business owners in your industry and those in your target market. Meet regularly both online and in your community. Attend trade shows. Become actively involved in Social Media and Forums providing useful information to your contacts and group members.

Time Frame: Schedule in 30 minutes or less each morning to spend on Social Media sites and in Forums. This doesn’t seem like a lot of time but by being consistent you maintain an ongoing presence and build relationships. The same goes for networking events that you attend in person on a regular basis.

3) Training – acquiring of skill: the process of teaching or learning a skill or job*

Suggested activities: Are you keeping up with the latest technologies? Let’s face it, technology is changing on an ongoing basis and it’s not possible to know it all. Listen to your target market in your networking activities and find out what their needs are. Learn something new that provides a solution to their needs. Attend informational teleclasses to discover new trends that will help you serve your clients better. There are many resources to learn just about anything online (live or self-paced) or in a classroom setting. This applies to almost any industry. Even my hairstylist keeps up with new trends in her industry through teleseminars.

Time Frame: I have found it best to focus on training during my weekly Business Development day where I have longer stretches of time to concentrate without interruption.

Remember, when you devote time to Business Development you ensure the constant flow of business to your company. Keep current clients and attract new ones by allocating time in your schedule to maintain a professional image through your marketing efforts, cultivate your business relationships and add to your skill set. These all translate into opportunities to generate more revenue and live the life you love.

*source: Encarta dictionary

5 Key Focus Areas Of A Successful Home Based Business

A maze puzzle is symbolic to taking our businesses on the path to reaching goals. From start (building), there is no direct route (growing) to finish (your goals) but rather twists and turns and some backtracking along the way. Your schedule is like your plan through that maze. When you take the time to contemplate your route and map it out, you get through your ‘maze’ with less backtracking. It’s easier to stay on course and reach your goals with that plan.

To help you apply this approach you must divide up your time into 5 main areas when organizing your schedule. Here is the list and some of the items that fall under each category:

1. Client Work – or the area in which you perform your revenue generating activities. If yours is not a service business, this area may be Product Sales for example.

2. Business Development - time spent working on your website, preparing marketing materials, proposals, making phone calls, correspondence, attending networking events, planning, meetings, reading/audio/video (resources for business/training), writing (articles, submissions, ezine, blog), social media activity, participating in forums.

3. Home Office – tracking business expenses, filing, invoicing, record keeping, managing emails, scheduling.

4. Personal – build this into your day to remind you to break away from work, to eat lunch or go for a walk with friends.

5. Family – spending time with kids, pets and family activities. This usually comes only at the beginning or end of my work day, but I like to have it showing on my schedule.

How you divide up your time will vary from person to person, but it’s important to assign time to each category throughout the week and work with it until you find a good balance. If you neglect one area the others will suffer. Revenue generating activities have to be consistent obviously, as well as Personal and Family time, but don’t neglect Business Development and Home Office time. You have to incorporate these areas into your week in order to effectively grow your business and prosper.

And if you don’t want to make the time because you dislike these tasks and would rather be doing what you’re good at or taking some more personal and family time, then outsource. Most of the tasks that fall under Business Development and Home Office can be managed by a Virtual Assistant (VA). You don’t have to do it all yourself. Like the saying goes, “Do what you do best, then hire out the rest”.