5 Key Focus Areas Of A Successful Home Based Business


A maze puzzle is symbolic to taking our businesses on the path to reaching goals. From start (building), there is no direct route (growing) to finish (your goals) but rather twists and turns and some backtracking along the way. Your schedule is like your plan through that maze. When you take the time to contemplate your route and map it out, you get through your ‘maze’ with less backtracking. It’s easier to stay on course and reach your goals with that plan.

To help you apply this approach you must divide up your time into 5 main areas when organizing your schedule. Here is the list and some of the items that fall under each category:

1. Client Work – or the area in which you perform your revenue generating activities. If yours is not a service business, this area may be Product Sales for example.

2. Business Development – time spent working on your website, preparing marketing materials, proposals, making phone calls, correspondence, attending networking events, planning, meetings, reading/audio/video (resources for business/training), writing (articles, submissions, ezine, blog), social media activity, participating in forums.

3. Home Office – tracking business expenses, filing, invoicing, record keeping, managing emails, scheduling.

4. Personal – build this into your day to remind you to break away from work, to eat lunch or go for a walk with friends.

5. Family – spending time with kids, pets and family activities. This usually comes only at the beginning or end of my work day, but I like to have it showing on my schedule.

How you divide up your time will vary from person to person, but it’s important to assign time to each category throughout the week and work with it until you find a good balance. If you neglect one area the others will suffer. Revenue generating activities have to be consistent obviously, as well as Personal and Family time, but don’t neglect Business Development and Home Office time. You have to incorporate these areas into your week in order to effectively grow your business and prosper.

And if you don’t want to make the time because you dislike these tasks and would rather be doing what you’re good at or taking some more personal and family time, then outsource. Most of the tasks that fall under Business Development and Home Office can be managed by a Virtual Assistant (VA). You don’t have to do it all yourself. Like the saying goes, “Do what you do best, then hire out the rest”.

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